Start for free
Pivlu AI Assistant
Suggested questions
Powered by AI. Answers are based on Pivlu product documentation.

Pivlu for Fashion & Beauty

The all-in-one platform for fashion boutiques, beauty stores, cosmetics brands, and accessories shops. Manage your online store, appointment bookings, email marketing, inventory, and customer relationships — all from a single, unified platform with simple, predictable pricing.

Get started for free
Pivlu for Fashion & Beauty

Stop Paying for 6+ Separate Tools

Fashion and beauty businesses typically piece together Shopify or BigCommerce for their store, Mailchimp or Klaviyo for email marketing, Calendly for appointments, HubSpot CRM for customer relationships, Google Analytics for traffic data, and separate platforms for blogging and loyalty. That is six subscriptions, six logins, and six places where your data lives in silos.

Pivlu replaces them all. Sell products online, take appointment bookings, run email campaigns, track inventory, manage your CRM, and publish your blog — all from one unified platform with a single subscription and one source of truth for your customer data.

With Pivlu you can:

  • Sell clothing, beauty products, and accessories through your online store
  • Take bookings for styling sessions, beauty treatments, and consultations
  • Send targeted email campaigns and product launch announcements
  • Track inventory with variants (size, colour, shade) across locations
  • Build detailed customer profiles with purchase history and preferences
  • Publish a brand blog to drive organic traffic and build your audience
All apps included in every plan

No per-module pricing. One subscription covers your store, bookings, email, CRM, and every other Pivlu app.

Everything a Fashion & Beauty Business Needs

From product launches to loyal customers, every tool is built in and works together.

Online Store

Sell fashion and beauty products through a beautifully designed storefront. Support multiple variants, gift options, and promotional pricing for seasonal campaigns.

Product Catalog

Organise your collection with categories, brands, and rich product details. Manage size, colour, and shade variants with separate stock levels and pricing per variant.

Inventory

Track stock levels per variant across your store, warehouse, and pop-up locations. Get low-stock alerts before you sell out of your best-sellers.

Booking System

Accept online bookings for styling sessions, beauty treatments, consultations, and in-store appointments. Send automated confirmations and reminders to reduce no-shows.

Website Builder

Build a stunning brand website with lookbooks, collection pages, and an integrated store. No developer needed — launch and update your site without writing code.

Blog

Publish style guides, beauty tutorials, trend reports, and product spotlights. Drive organic traffic, build brand authority, and keep your audience engaged between campaigns.

CRM Contacts

Build rich customer profiles with purchase history, preferences, sizes, and communication logs. Know your best customers and give them a personalised experience.

Orders

Manage online and in-person orders from one dashboard. Process returns, exchanges, and refunds efficiently while keeping your inventory in sync at every step.

Email Platform

Send product launch announcements, abandoned cart reminders, seasonal campaigns, and VIP offers. Segment your list by purchase behaviour for targeted communication.

Live Chat

Help customers find the right shade, size, or product in real time. Proactive chat increases conversion by turning browsers into buyers before they leave your site.

Web Analytics

See which products drive the most traffic, where your customers come from, and which campaigns convert. Data-driven decisions for your buying, pricing, and marketing.

Forms Builder

Create style preference questionnaires, booking intake forms, feedback surveys, and competition entry forms. Capture data that helps you serve customers better.

Frequently Asked Questions

Common questions from fashion and beauty businesses considering Pivlu.

Yes. Pivlu combines eCommerce and appointment booking in a single platform. A fashion boutique with an in-store styling service, or a beauty brand that also sells products online, can manage both through one unified system. Customer data is shared — so someone who books a styling session and later buys online appears as one contact with their complete history.

The Product Catalog supports unlimited variants per product. A dress can have multiple sizes and colours, each with its own stock level, price, and SKU. A lipstick can have 20 shades, each tracked separately. Variants display cleanly in your online store with swatches and dropdowns, and the inventory system tracks them individually.

That is the goal. Instead of paying for Shopify (store), Mailchimp or Klaviyo (email), Calendly (bookings), a separate CRM, and an analytics tool, you get all of these in one Pivlu subscription. The advantage is that data flows naturally between these systems — a booking automatically creates a contact, a purchase triggers a follow-up email, and your analytics covers all channels together.

Each variant has its own stock level that updates automatically as orders are placed. You can set low-stock thresholds per variant and receive alerts before you run out. Stock movements are logged for full traceability, and you can make manual adjustments for shrinkage, returns, or new deliveries without losing the audit trail.

Absolutely. The Blog is built into your website with SEO-optimised page structures, meta tag control, and clean URLs. Publish style guides, behind-the-scenes content, and seasonal trend pieces. Internal links from blog posts to your product pages drive traffic and improve search visibility without needing separate plugins or a CMS.

The CRM builds a profile for every customer that includes their purchase history, booking history, style preferences, sizes, and all communication. You can segment customers by spend level, product category, or time since last purchase to send targeted campaigns. Knowing your customers deeply lets you make relevant offers instead of generic promotions — which drives repeat purchases and loyalty.

One platform. Built for businesses, teams, and creators.

12 powerful products to build, manage, and grow — all under one roof.

Workspace Commerce Sites Analytics CRM Marketing Booking Forms Desk Consent Vault Studio
Get started for free